Tag Archives: yougov

Physical activity and cancer risk covered by Sky News

physical activity and cancer risk
physical activity and cancer risk

Following last week’s coverage for our press release about how many cases of breast and bowel cancer could be prevented through physical activity, Sky News has put their coverage online.

It includes a short excerpt from an interview I did with Sky News in my garden on Monday.

It’s the second time in a month Sky News viewers have had the chance to look at my garden.

I also did an interview with Sky there for our press release about the difference in breast cancer rates between the UK and Eastern Africa.

This latest story was also covered by the BBC website and my colleague, Dr Rachel Thompson, was interviewed on ITV’s lunchtime news and also by Radio Five Live.

This was on top of the eight national newspapers – nine if you include The Independent’s website – that covered the press release.

Hopefully, all this coverage has helped raise awareness of the strong scientific evidence that being physically active is important for cancer prevention.

We know that awareness is still too low.

In fact, research we have done with YouGov over the last few days has found that just 41 per cent of people are aware of the link between physical activity and cancer risk.

The good news is that this is higher than we we first started measuring awareness in 2007. Back then, awareness of the link between physical activity and cancer risk was just 33 per cent.

But it still means that millions of people do not have the information they need to make their own informed choice about how active they are.

This is why it is important we continue our work in trying to raise awareness about how people can reduce their cancer risk.

Processed meat and cancer awareness

Processed meat and cancer
Processed meat and cancer

We issued a press release yesterday highlighting the lack of awareness about the link between processed meat and cancer.

It has been covered by a number of newspapers, including The Metro and The Scotsman.

The press release focused on the fact that just 32 per cent of younger people are aware of the link between processed meat and cancer, according to a survey by YouGov.

But it’s worth pointing out that awareness about the link between processed meat and cancer is too low for people of all ages. Even for the group with the highest awareness, 45 to 54-year-olds, the figure is still only 41 per cent. This means that for every 10 people this age, about six of them are not aware that eating processed meat increases risk of cancer.

This is despite the fact that the evidence on processed meat and cancer is very strong. In fact, the Expert Panel that made the Recommendations in our 2007 cancer prevention Report concluded that there is convincing evidence that processed meat increases risk of bowel cancer.

This is why WCRF UK recommends that people avoid eating it. And when we talk about processed meat, we mean meat preserved by smoking, curing or salting, or by the addition of preservatives. This includes bacon, ham, and some sausages and burgers.

Over the last three years, we have had lots of media coverage for our message on processed meat and cancer. We have had, for example, articles in the Guardian, the Daily Telegraph, the BBC, the Daily Mail, the Daily Express and The Sun to name but a few.

Despite all this coverage, this latest survey shows that we still have a lot of work to do to get across the message about the link between processed meat and cancer.

Unless people are aware of what the scientific research has found, then they are not in a position to make their own informed choices about how much processed meat to include in their diet.

If you want to find out more information about the links between processed meat and cancer, you can download our publication Red and Processed Meat: Finding the Balance for Cancer Prevention.