Should McDonald’s be sponsoring the Olympics?
RichardEvans
July 27, 2011
Media Coverage, Policy, Weight
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Tags: des kelly, matthew syed, mcdonald's, olympics, sports sponsorship
Fast Food: suitable for Olympic sponsorship?
There is an interesting debate in the media at the moment following the announcement that McDonald’s is to open its biggest restaurant at the Olympic Park.
Writing in the Daily Mail on Saturday, Des Kelly questioned the decision to allow McDonald’s to be an Olympic sponsor because fast foods promote obesity.
Then in The Times today, Matthew Syed defended the decision to have McDonald’s as an Olympic sponsor. The article … Continue Reading
